
So you’ve done your prep work, you’ve initiated the call, and you’ve laid the ground work by introducing yourself, your company, and your open position (see yesterday’s post). Now what? How do you direct the conversation and get what you need to form a fuller picture of the candidate? Let’s return to the call…

Yesterday, we took a look at some things to consider when writing your job ad to ensure you end up with an enticing, informative advertisement.
If we really stop to think about it, job ads are actually marketing tools. You have a product (the job), and you need to find the right people to express interest in it (top candidates). This means your ad needs to be focused and effective.